Twillingate & St. John’s, Newfoundland and Labrador
A local tour company recently received a thumbs-up for their website.
The whale and iceberg-spotting Iceberg Quest Ocean Tours of Twillingate and St. John’s has won the Canadian e-Tourism award for Best User-Generated Content.
The Canadian e-Tourism Awards present awards for excellence in travel and tourism industries. The awards recognize the evolution and marketing power of digital media, including social media and traditional consumer websites.
Entries are eligible from all over the world, but every entry has to market, sell, or portray Canadian destinations, products, attractions or experiences.
The website, designed by Mount Pearl’s John Atkins and Co., (www.icebergquest.com) has encouraged tour passengers to upload any and all photos, videos or stories of their adventures while on board one of their tour boats.
In the category of best-user generated content, Iceberg Quest beat two Canadian leaders, The Canadian Tourism Commission and Newfoundland and Labrador’s very own Newfoundland and Labrador Tourism.
The company also placed second in the broader category of Best Website, between Tourism and Parks New Brunswick and Tourism Vancouver.
According to the company’s own press release regarding the win, Iceberg Quest believes the awards will “further elevate the reputation of Iceberg Quest among tourism professionals” as the Newfoundland and Labrador tourism industry prepared for the annual Hospitality Newfoundland and Labrador Summit tourism conference in Gander from Feb. 23-25.
“This eTourism award brings national recognition for the dedication, hard work, and deployment of resources toward our multi faceted marketing and promotions strategy,” said co-owner Carol Anne Hayes.
Ms. Hayes and co-owner Barry Rogers said the company was flattered to have been chosen among huge industry contenders.
“Iceberg Quest Ocean Tours is sitting in the company of such large organizations as the Canadian Tourism Commission and Newfoundland and Labrador Tourism (Department of Tourism, Culture and Recreation) after following a vision to become a role model for the technological change in the tourism industry of Newfoundland and Labrador,” said Ms. Hayes.
The company has become increasingly aware of user generated content and the impact it has on the global online environment.
“The face of promotion within the tourism industry is changing with the adoption and evolution of new, innovative technologies,” said Ms. Hayes. “We saw this change and began to strategize and follow in the footsteps of Newfoundland and Labrador Tourism.”
The awards presentation will take place at the Sheraton Centre in Toronto on March 6 with a special awards luncheon as part of the Online Revealed Canada Conference.
“This award is proof that we have succeeded in our mission of becoming a progressive, adaptive company by creating a medium for the public to generate meaningful interactions across our social platforms,” said Ms. Hayes. “We are well on our way to reaching our goal of positioning Iceberg Quest as the premium adventure tourism destination in Newfoundland and Labrador and Atlantic Canada.”
View the full story from The Pilot.
By Pam Snow
By: Iceberg Quest
- Thursday, March 01, 2012
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